E-mail Marketing Services

Interchange Communications can help you plan, design and execute campaigns of emails on your events to help build regular, effective communication with your audience and your visitors. Our managed service includes:

Planning:

  • Structured campaign planning to drive up pre-registration and booking and build communication
  • Design and layout from provided web graphics to mimic the style of your event and website
  • Multipart HTML and Plain Text e-mail design (works on a computer OR handheld e-mail)
  • Advice on content, subject line, “reply to” address, unsubscribe and data protection policies

e-mail sending:

  • Personalisation of all e-mails
  • Deduplication of lists against pre-booked tickets & badges /existing lists
  • Scheduling of emails to arrive at key buying times (not 8am Monday morning!)
  • Scheduling to ensure balanced load on hotline(s) and web services
  • Reporting on success/failure rate of email addresses
  • Optional unsubscribe/gone away/query handling (quoted per '000)
  • Tracking to validate which bookings came from which e-mail campaign (PIN code mailers)

Example Campaign:

  • 1x e-mail template design and layout
  • 1x Launch email
  • 1x email to prospects database
  • 1x reminder e-mail 3 weeks pre-event
  • 2x thankyou emails during/immediately after the event pointing at post show surveys
  • Including: Database loading and deduplication, online survey design, reporting



©Interchange Communications Ltd 2011