Marketing Services

Interchange Communications have built up a store-house of knowledge, experience and services that can help you deliver more visitors, increase revenue and cut costs on your event. To help draw all of these together, we have pooled them under a new integrated approach... Marketing Services.

The purpose of this new service is to study not just your registration/box office process, but communications from your company as a whole and investigate what changes and ideas can help deliver more visitors to your event, or drive down the costs of your pre-event box office.

This service includes:

• Pre-event campaign planning to established data
• Planning for capturing data to enable future direct marketing
• Studying pre-event marketing to increase Internet bookings/Registrations
• "Total" Campaign management, covering:
  • Early Bird invitations to existing data
  • e-mail campaigns to prospects
  • "Friend get Friend" marketing
  • Viral Marketing techniques
  • Affinity campaigns with your exhibitors
  • Reminders to registrants
  • Event Surveying
• Studying your ticket pricing model to ensure you generate the MOST revenue and deliver MORE VISITORS

For more information on Marketing Services for your event, contact us at sales@interchangecomms.com